OPPO, a leading global technology brand dedicated to provide consumers across America, Africa, Europe, Oceania and Asia with pioneering products is the second best-selling brand in China’s offline smartphone market in October, snapping up an 11.2% market share and trailing only Apple (13.6% market share), according to a report recently released by Sino-MR, a leading communications industry research company in China. This comes close to the success of its popular R7 series, OPPO has occupied the number-two spot for four consecutive months, pointing to the enthusiasm and acclaim the series has received from consumers.
The R7 Series offers four variants — the R7 Lite, R7, R7 Plus and R7s — to cater to the diverse demands of users in different markets. All four variants come with a slim unibody metal design and 2.5D screen. Meanwhile, the revolutionary Flash Shot technology enables the camera to launch, stabilize and shoot extremely quickly, focusing in just 0.3 seconds. With the slogan “5 minutes of charging, 2 hours of talking” the R7 series, backed by OPPO’s signature VOOC Flash Charge technology, quickly became one of the most well-known product lines across China. This marketing campaign allowed the R7 series to stand out in a crowded field, and the VOOC Flash Charge feature continues to mark a winning distinction between OPPO and other handset brands.
With the forthcoming launch of the new R7s, sporting 4GB RAM, a 5.5-inch display and an upgraded battery, OPPO is poised to continue building excitement in a wide range of markets, and maintaining its leading position.
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