Micromax invests in Gaana to grow online mobile music in India

Micromax, India’s largest smartphone brand, has invested in Gaana, India’s largest music broadcast and streaming service, to foster the growth of online music broadcast services in India. Under this partnership, Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy mobile music. New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads and no advertising. After the trial, users can continue with Gaana+ or use Gaana to access over 10 million songs with ad supported streaming.

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Gaana is India’s largest music broadcast service, with over 20 million active users and over 700% annual growth in consumption. Micromax is India’s largest Android phone manufacturer, selling over 3.5 million mobile phones every month.

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The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically partnering with top partners to provide customized offerings to its users. Micromax has partnered with Ixigo, MiMedia, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

“Gaana is becoming a household brand for music, and in partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users, listening to millions of songs via Gaana. Micromax is the most popular smartphone company in India, passionate about providing its consumers with the best experiences. It’s a great opportunity to bring our service to their users,” said, Satyan Gajwani, CEO of Times Internet.

Talking about the strategic investment in Gaana, Rahul Sharma, Co-founder, Micromax Informatics Ltd, said, “We at Micromax have been consistently integrating the best in class services to our smartphones and are trying to build an ecosystem of connected devices in a connected world. India is a music loving country and youth today are hooked on music for atleast 2-3 hours a day through their smartphones. Gaana brings the widest selection of songs across genres and we are proud to announce our strategic partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music.”


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